Client

TransTrack is a software that automates fleet and freight operations to give business owners increased visibility over their logistics operations on a real-time basis. It provides comprehensive transport management solutions such as fleet management, user role management, financial accounting, logistics module, driver and documents management, repair history and Dashboard and MIS.

01

The Challenge

TransTrack was a newly launched Vehicle Management System. One of the main challenges that sprung up is that the transport management sector is largely an offline market and an unorganised sector. Hence, increasing the visibility was a big challenge.

02

The Approach

The first phase involved vetting the content and designing the website (which would be the medium to acquire leads for the transport management software) keeping the target audience in mind to ensure relevancy. Most communication was carried out using visual cues via multilingual videos and visually striking UI. Subsequently, to generate qualified leads, the website was optimized and the focus was on generating value-driven content with well-grounded AD Copy experiments on PPC platforms, and further building quality backlinks to improve the search visibility of the website. This was followed by analyzing keywords that were already ranking and showed a promising conversion rate. Lastly, even though the campaign cost was eventually increased, the number of clicks later received, demonstrated that the cost per conversion was considerably reduced. In due course, TransTrack was able to accomplish a good amount of market share for on the Search Engine Results Page.

03

The Result

quality leads generated in a year

leads generated organically via SEO

reduction in cost per acquisition

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