Choice Broking (a member of NSE, NCDEX, MCX, BSE and MSEI) is a leading brokerage firm with 20+ branches PAN India and 1100+ franchises.
The Choice Broking website wasn’t showing up on the Search Engine Results Page (SERP) for targeted search queries. Therefore, ranking the website for non-branded keywords at a time when the majority of the SERP market share was captured by leading competitors was challenging.
The first focus was to upgrade the UI, therefore, the team approached the client with changes in the website structure to make it more user-friendly and recommended SEO friendly content suggestions as well. Subsequently, to improve their search engine position, the team identified the on-site technical issues and resolved it on a priority basis. All of this surged the organic traffic by 44.24% in just one month of successful on-page optimization. This was followed by building quality backlinks for the top priority pages. Within a few months, the website grabbed a top position on the search engine results page for non-branded keywords and further started gaining traction from visitors.
increase in organic traffic in 6 months
keywords ranked in the top 30 position
increase in lead generation rate
