Social Media Executive
You will:
Perform research on current benchmark trends and audience preferences
Design and implement a social media strategy to align with business goals
Set specific objectives and report on ROI
Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news) meaningful connections and encourages community members to take action.
Monitor SEO and web traffic metrics
Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
Communicate with followers, respond to queries in a timely manner and monitor customer reviews
Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
Suggest and implement new features to develop brand awareness, like promotions and competitions
Stay up-to-date with current technologies and trends in social media, design tools and applications
Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
Optimize company pages within each platform to increase the visibility of company’s social content
Create editorial calendars
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
You have:
Bachelor's degree in business, marketing, or related field
2+ work experience as a Social media manager
Hands-on experience in content management
Excellent copywriting skills
Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram and other social media best practices
Ability to deliver creative content (text, image and video)
Solid knowledge of SEO, web traffic metrics, keyword research and Google Analytics
Knowledge of online marketing channels
Familiarity with web design
Excellent communication skills
Excellent Analytical and multitasking skills
Team player
Good time-management skills
Critical thinker and problem-solving skills
Social Media Strategist using social media for brand awareness and impressions